The safest way of building links if you prevent a Google penalty is using a white hat link building service. Indeed, Google loves these links! The search engine’s algorithms reward you for building links based on its guidelines. However, the problem is what exactly constitutes the white hat links is not always apparent.
It can be tough to stay on the good side of Google. Even the best intentions of generating links are completely white hat is tricky. You can have effective white hat link-building techniques to apply and these are great ways of generating links, such as:
- High-quality websites
- Blogs
How to determine if a link is white hat?
White hat link-building has been up for debate. Google recommended building links by creating content that naturally gains popularity. Using the word naturally means in the strictest sense of Google’s terms and guidelines. Any content promotion that aims to get links can go against the guidelines. If the goal is to earn links naturally, it would be best to go for white hat link building.
Links are white hats when placed in the content after a kind of editorial management. Yet, some people have considered some outreach as a necessary part of generating backlinks. Links are considered white hat when placed in the content after an editorial oversight. There should be a real reason for the link to be there, and must not be influenced by a payment.
Good examples of this action are:
- When the website owner discovered content and linked to it organically
- When the website owner receives the content promotion outreach email and decides that it can benefit their audience, then links to it.
- When the website owner decides that the audience is interested in the guest pitch and then publishes it.
Every situation has a main reason for linking to the content that benefits the website’s audience.
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Many are confused between white hat and black hat SEO. But, many people have also heard about gray hat SEO. Well, what is the difference between the three link-building strategies? To make it clear to you, here are the differences between the three link-building strategies:
Black hat seo. It is a link-building strategy where you need to pay for the links.
Gray hat seo. It is a link-building strategy that appears between black hat and white hat SEO. It is doing things that are not necessarily spammy but are not completely white hat.
White hat seo. It is a link building that is the most recommended, the safest backlink results, in which you create links organically.
White hat link-building techniques
There are white hat link-building techniques that you can use. Each is effective in generating links on high-quality websites. White hat strategies use broken link-building and unlinked mentions that give the most success.
The white hat link-building techniques that generate results are:
- High-Quality Backlinks on Authoritative Sites
- Digital PR
- Guest Posts
- Linkable Assets
Building links is easier if you are willing to bend the rules a little. Paid links can speed up the number of links generated, but this is not a form of white hat link building.
